Modern businesses must do things differently in light of the emerging trends and technologies and the changing demographics. The traditional techniques used to reach, engage and monetise customers do not work efficiently for a tech-savvy population. Relying on paid television channels and traditional distribution avenues will leave your business struggling in modern economies. There is a need to evolve your business model and take advantage of your ability to directly reach the consumer. That's what this piece is about, direct-to-consumer business models that will make you stand out. Read on to learn more:

Subscription Video on Demand (SVOD)

A subscription video-on-demand business model allows you to charge a certain recurring fee for the customer to access your video platform. The members who pay this fee have access to your platform and they can watch as much content as they like. Your customer will renew the subscription after a set period like a day, week or month. Ideally, you can break down your content on the platform into different packages so that customers can pay more for a premium or high-end content and so forth.

Transactional Video on Demand (TVOD)

Transactional video on demand is a relatively straightforward business model where the customer pays for specific content at a time. TVOD is the best model for "once in a lifetime" events such as sporting derbies or political debates. In some cases, you can refer to this business model as a pay-per-download or a pay-per-view.

One of the top benefits of the TVOD model is its direct and straightforward nature. Customers will not have to go through your platform to find something befitting. It also works well for small suppliers who do not have the finances and technology to launch and maintain a full-blown content platform. On the downside, a TVOD model is not the best option if you want consistent revenue. The exclusive content you sell may not be available at all times.

Advertising-Based Video on Demand (AVOD)

If you just started in the content provision game, you can make money through advertising for other business enterprises. Most businesses are keen on acquiring and retaining customers, and they can pay handsomely for anyone who can deliver when it comes to this. Advertising-based video on demand is free for consumers, but they have to sit through different advertisements in-between the content you are broadcasting. You make money from the businesses advertising on your platform.

To get help improving your contact with customers, contact a direct-to-consumer consulting company. 

Share